Execs at the media company say the adoption of tablets and mobile phones into TV measurement will start small, commensurate with comparability small adoption and the frequency of time-shifting.
Nielsen's Mobile Ratings Are Coming -- But You Probably Won't Notice Right Away
Hollywood Reporter - 8 Jul 2014 20:38
Execs at the media company say the adoption of tablets and mobile phones into TV measurement will start small, commensurate with comparability small adoption and the frequency of time-shifting.
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